National & International SEO
National SEO Table of Contents
“Always concentrate on how far you’ve come, rather than how far you have left to go.”
-Unknown
Start Your SEO Marathon Now
Great National SEO Takes Time and Exceptional Effort
As competitors, we know firsthand the dedication and commitment it takes to excel in any field. And when it comes to endurance sports like marathons, that commitment is taken to a new level.
Preparing for a marathon requires months of consistent training and discipline. It’s not just about logging miles on the road but also ensuring your nutrition and recovery are on point. It’s a mental and physical grind that requires tremendous effort and sacrifice.
And that’s the difference between a marathon and a sprint. A sprint is about explosiveness and short bursts of energy, but a marathon is about pacing and enduring the long haul. It’s not about winning the short race but about finishing the long race in a top position.
In the same way, SEO is a marathon, not a sprint. It’s not about quick wins or short-term gains but about building a solid foundation and consistently putting in the effort over time. It’s about understanding the intricacies and nuances of search engines and staying up-to-date with the ever-evolving landscape. It’s about putting in the hard work and dedication to achieve long-term success.
In other words, SEO is not a sprint; it’s a marathon. And just like a marathon, it requires a deep commitment, consistent effort, and an unwavering determination to succeed. It takes patience, tenacity, and an understanding that there are no shortcuts to success. But with the right mindset and approach, the rewards are well worth the effort.
3 Commitments You Must Make to Content
Are You Ready For Great Content?
Technical SEO is Critical
Technical SEO refers to the behind-the-scenes aspects of a website that can affect its visibility in search engine results pages (SERPs). These include the structure of the website, its code, and how it is crawled and indexed by search engines. Technical SEO is critical because it lays the foundation for the success of a website’s overall SEO efforts. Without a technically sound website, even the best content and marketing strategies may not be able to realize their potential fully.
Here are seven technical issues that can impact a website’s SEO performance. If you or your current SEO Company aren’t checking these, then you’re missing out:
Crawlability: This refers to how easily a search engine’s crawler (also known as a “spider” or GoogleBot) can navigate and understand the structure of a website. Crawlability issues include broken links, duplicate content, and a lack of straightforward navigation.
Indexability refers to a search engine’s ability to add a website’s pages to its index, the database of web pages it uses to determine search results. Indexability issues include duplicate content, blocked pages, and incorrect use of the robots.txt file.
Mobile-friendliness: With the increasing use of mobile devices to access the internet, websites must be optimized for mobile. This includes responsive design, fast page load times, and easy-to-use navigation.
Structured data: This refers to using specific code (such as schema.org markup) to help search engines understand the content and structure of a website. This can include things like product information, reviews, and event details.
Site speed: This refers to the time it takes for a website to load. Slow-loading websites suck. Slow-loading websites can lead to a poor user experience and impact a website’s visibility in search results. Nobody wants that experience, regardless of whether it affects your rankings; you don’t want this for your visitors anyway because of page caching, site owners get lulled into a false sense that their site is fast. Many times it isn’t.
Security refers to the measures taken to protect a website and its visitors from malicious attacks. This includes things like using HTTPS and regularly updating the website’s software.
International and local SEO is optimizing a website for different languages and countries. This can include hreflang tags and having a local version of the website for other countries.
It’s important to note that this is not an exhaustive list, and many other technical SEO issues can arise. It’s important to regularly audit and monitor your website to ensure that it is technically sound and free of any problems that could negatively impact your SEO performance.
"Don't Ignore The Hard Stuff Just Because It's Hard"
- Ken Knorr CEO That! Company
Launch Your Success!
Does Your Site Need A Technical SEO Analysis?
Three Reasons Why You Should NOT Start SEO
While SEO can be challenging and there are plenty of reasons that you should not start, here are three reasons that you may be considering delaying your start that are myths…
Reasons Not to Start
The best time to plant a tree was 20 years ago. The second-best time is now." - Chinese Proverb
"I can accept failure, everyone fails at something. But I can't accept not trying." - Michael Jordan
1. SEO is a one-time process: We’ve already done SEO and it didn’t work! Many people believe that they don’t need to do anything else once they’ve optimized their website. However, SEO is an ongoing process, and it’s important to regularly update your website and create new content to maintain and improve your search engine rankings.
The worst myth of them all, often “sold” to someone by a web designer that said “We can optimize your site when we build it”.
2. SEO is a quick and easy process: SEO is a complex process that takes time and effort to get right. It’s not something that can be done overnight, and it’s not always easy to achieve good results. SEO requires a lot of research, experimentation, and consistent monitoring.
While you’re waiting to get started your competitors are already in the race. This is a Marathon, to compete you have to start!
3. SEO is only for big companies: SEO is not just for big companies; it’s for any business with an online presence. No matter the size of your business, SEO can help you reach more customers and increase your online visibility.
Don’t believe that you aren’t big enough for SEO. Everyone started somewhere. You just need to start!
We Teach Our Clients How We Do This
Importance of User Behavior To National SEO
User behavior is incredibly important to SEO because it can indicate the quality and relevance of a website’s content. Search engines use various metrics to determine the quality and relevance of a website’s content, and user behavior is one of those metrics.
Users who interact with a website unknowingly leave behind data that search engines use to understand how people interact with the site and whether they liked or didn’t like the content. This data can include the time spent on the site, the number of pages visited, and the bounce rate (the percentage of users who leave the site after only viewing one page).
A website with high engagement metrics signals to search engines that the site’s content is relevant and valuable to users. This can help improve the site’s search engine rankings. On the other hand, if a website has poor engagement metrics, it can indicate to search engines that the site’s content is not relevant or valuable to users, which can negatively affect search engine rankings.
Additionally, monitoring user behavior can help webmasters and marketers optimize their website pages as it help’s to identify areas that are not meeting users’ expectations and that need improvement in design, navigation, or content.
Top User Behaviors To Monitor For SEO
Bounce rate is a metric that measures the percentage of users who leave a website after only viewing one page. High bounce rates can be caused by poor website design, slow loading times, irrelevant or low-quality content, or a lack of calls to action. A high bounce rate can indicate that a website's content is irrelevant or valuable to users. By monitoring and analyzing bounce rates, website owners can identify areas of their site that need improvement and make changes to reduce the bounce rate and improve user engagement.
Time on site measures the amount of time a user spends on a website. Longer time on site can be caused by interesting and useful content, good website navigation, and easy access to the content. A higher time on site can indicate that a user is engaged with the content and find it valuable. By monitoring time on site, website owners can identify areas of their site that engage users, keep them interested, and make changes to improve user engagement.
Pages per session measures the number of pages a user views during a single session on a website. High pages per session can be caused by good website design, easy navigation, and interesting and valuable content. A higher number of pages per session can indicate that a user is engaged with the content and finds it helpful. By monitoring pages per session, website owners can identify areas of their site that engage users, keep them interested, and make changes to improve user engagement.
CTR measures the number of clicks a website receives divided by the number of impressions (views). A high CTR can indicate that a website's meta-data (title and description) and link text effectively encourage users to click. By monitoring CTR, website owners can identify areas of their site that are not effectively engaging users and make changes to improve user engagement.
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Bounce Rate
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Time On Site
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Pages Per Session
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Click Through Rate (CTR)
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Scroll depth
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Exit pages
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Pages Per Session
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Heatmaps
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Conversion rate
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Sessions
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Unique visitors
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Acquisition channel
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Landing pages
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Goal completions
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Event tracking
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In-page click tracking
Start Tracking User Behavior and Improve SEO
SEO Basics - Included in All Campaigns
In addition to the special considerations already discussed on this page, all SEO campaigns include the following:
Keyword research: Identifying the keywords and phrases potential customers use when searching for products or services related to your business is one of the most critical steps. These keywords should then be incorporated into your website’s content, meta tags, and URLs.
On-page optimization: (SEO 101) This includes optimizing your website’s content, meta tags, and URLs to ensure they include relevant keywords and are structured in a way that search engines can understand. It also includes providing that your website is mobile-friendly, loads fast, has a clear structure, and has good navigation.
Content creation: We work with your team to, or create for you, high-quality, relevant, and valuable content that answers potential customers’ questions. This can include blog posts, videos, infographics, and other forms of content.
Building backlinks: Backlinks are links from other websites that point to your website. These links, in essence, act as a “vote of confidence” for your website and can help improve your search engine rankings. Building backlinks can be done through link-building campaigns, guest blogging, and social media marketing. However, we are preferential to natural backlink acquisition through the creation and promotion of incredible content.
Technical SEO: Technical SEO includes optimizing the website’s structure and code to ensure that it is easily crawlable by search engines. This can consist of fixing broken links, creating an XML sitemap, and ensuring that the website is mobile-friendly.
Analytics monitoring and continual analysis: We regularly monitor and analyze your website’s search engine rankings, organic traffic, and user behavior can help you identify areas of your site that need improvement and understand how changes you make impact your SEO performance.
The National SEO / International SEO Process
Click on the Icon to the left to set up a Discovery Call with our team. It all begins here. Together we will determine if you are the right fit for our program. If we determine that we are a good fit together we will move forward to a Comprehensive Initial Analysis Report (IAR)
This is the most comprehensive analysis in the SEO industry. A team of researchers will take approximately 3 weeks to assemble the data for this report. The results is a collection of over 9 reports. When completed we will schedule a delivery call which typically takes 1 1/2 hours. We ask that all stake holders from your team be present.
Depending on your industry we will collect 300 - 600 target keywords. Our keyword selection process is extensive, considering keywords you may already rank for, your competitors' keywords, an internal focus group who will assess your site from a lay perspective, followed by an extensive variant search.
The Technology Assessment determines if there are any technological issues with you website. This includes an analysis of the platform your using, its performance, in addition to structural evaluation, and site speed and lighthouse testing.
Not only do we investigate competitors to identify keyword opportunities, but we must also analyze both their strengths and weaknesses. This analysis help determine and establish priorities.
Do we have a solid start on backlinks? At ground zero? Understanding authoritativeness of the site is an important step to establishing priorities. Comparing our strengths to the competition also helps in prioritizing SEO tasks.
This is the basic on-page analysis of all content of the site. Is it structured properly? We check more than 150 on-page elements to insure that content is indeed SEO "friendly".
Not all keywords are created equal. Some are more competitive than others, some drive large amounts of traffic but convert poorly, some drive low amounts of traffic but have high conversion rates. We spend a huge amount of time and analysis making these determinations with you.
Once we have collected and analyzed all of this information it's time to deliver the data to you. We don't take this step lightly. The best SEO campaigns have involvement of the client right from the get go. Your input is not only valuable, it's necessary.
We start with an overarching strategic plan, then break it down in to a 90 day rolling tactical plan. What priorities needs to be accomplished and in what order? Do you have additional resources that can be utilized for the project? Copywriter(s), Graphic Designers(s), Web Developers or designers? Do you need us to handle all aspects or lead/coordinate a internal or external team?
Successful SEO Campaigns come from a seamless collaboration between the SEO Company and the client. We accomplish this through a commitment to continuous communication. We monitor every step through our project management system and scheduled weekly calls.
You shouldn't have to hunt down your SEO Company for reports. We send regular reports on a cadence we agree on. While we can't guarantee results (and if any SEO Company says they can you should run) we can and do guarantee that you will be informed every step of the way with clear and concise reports on project progress reporting, Rankings, and Traffic.
We Live by the adage, "If you can't measure it, you can't manage it."
How to Get Your National SEO Campaign Started
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